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A new paper with the title “Orange Economy: definition and measurement – the case of Jordan” authored by Dr. Nooh Alshyab, Director of EMANES in Jordan and EMEA expert and Dr. Serena Sandri, EMANES and EMEA expert, has been published by the International Journal of Cultural Policy.

Cultural and creative industries, also known as the Orange Economy, are considered as an important engine for economic growth and employment. Notwithstanding the increasing attention by policy makers worldwide, statistics relating to their economic contribution are still lacking and/or outdated. This study aims to provide an operational definition of the Orange Economy and suggest a pragmatic approach for estimating its direct economic impact.

Dr. Alshyab and Dr. Sandri are members of the CREACT4MED Technical Expert Group (TEG), a multi-disciplinary group of project partners, renowned regional and local experts, and observers, set up to support the mapping phase of the project. Dr. Alshyab and Dr. Sandri co-authored the TEG report for Jordan.

Link to the paper “Orange Economy: definition and measurement – the case of Jordan

CREACT4MED is a project co-funded by the EU and led by the Euro-Mediterranean Economists Association (EMEA), which aims to strengthen businesses within the Cultural and Creative Industries (CCIs). It seeks to support entrepreneurs, start-ups and SMEs, create jobs, and foster sustainable economic growth in the Southern Mediterranean, with a particular focus on young people and women.
The EU-Mediterranean and African Network for Economic Studies (EMANES, formerly EMNES) is a network of research institutions and think tanks working on socio-economic policy in Europe, the Mediterranean region and Africa. It is coordinated and promoted by the Euro-Mediterranean Economists Association (EMEA).

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